Our Story

Decisive Consulting was created in 2020 as a solution to a gap our founder, Esther Nzenza, saw during her 24 years in the pharmaceutical industry. We set out to bring the curiosity, capability, and capacity companies need at “Decisive Moments” of their evolution – not just ideas and plans, but active support where it’s needed and to harness the power of rebel thinking for better decisions.

  • We are driven by a core belief that Patient Access is everyone’s business. By taking an “access first” lens to development projects and commercial strategy we enable our clients to plan for what matters most – making sure promising technologies and treatments reach those they are designed to support.

    “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

  • We believe that our focus on the “what” and the “how” is one of the aspects that sets us apart. We have the lived experience of senior industry roles, coupled with razor sharp insight and can move swiftly from plans to actions. We are ready to walk with our clients in implementing plans and programme as well as developing the core strategies that drive them.

  • Decisive aims to enable better decision making through development by bringing an “access first” lens to strategy, and to leave business better equipped for what comes next.

 

Our Founder - Esther Nzenza

I wish I could tell you that my career to date had been a series of well planned, effortlessly executed deliberate steps, culminating in where I am today. But of course life is rarely like that, and I don’t recall a lot of discussion of the pharmaceutical industry, let alone the many fascinating disciplines, specialisms and roles it's made up of, when studying at University. I came into the industry due to an accidental confluence of my sales skills (honed in 1990s telesales – a story for another time) and my passion for life sciences after graduating top of my class and being utterly unsure of what to do next.
 
I have enjoyed every moment of the almost 25 years that have passed since that chance encounter, on a career journey that has woven through Sales, Marketing, Health Economics, Market Access, Pricing and General Management. I have met incredible people, and been part of revolutionary teams. Together we’ve faced huge opportunities to make a difference and tackled a myriad of challenges. I’ve had the opportunity to work and travel around the world, scaling my knowledge and experience from Country to Global with an ever evolving scope of responsibilities.
 
Along that journey I’ve also been fortunate enough to have a family, and now have 3 young children who have taught me more about life, love and multitasking than I could ever have imagined.
 
In founding Decisive Consulting I set out to harness the best of what I'd learned on my own journey so far by building an incredible network of multi-skilled, experienced professionals with an insatiable appetite for learning new things. Building bespoke, effective teams to meet the needs of individual businesses we bring curiosity, capability, capacity and courage to the moments where we can make the greatest difference for your organisation.

Decisive has scaled quickly and now represents true strength in both industry and consulting expertise. We understand the complexity of our sector and we are unafraid to challenge, question and raise new concepts and approaches in partnership with the companies we support.

If you're looking for more than just great ideas - let us show you how together we can accelerate your path to success. Minds, hearts and hands to take your business to a Decisive level.

Contact us for a discussion